Don’t be a data hoarder: 6 metrics that aren’t critical for game developers
Developers -- for games or otherwise -- tend to dig into too much data. Here are six metrics that you should ignore.
The DeanBeat: Mobile monetization is the ‘biggest Achilles’ heel’ issue in the game industry
Mobile monetization is separating the industry into the haves and have-nots.
3 things the mobile industry can learn about advertising from gaming
Mobile gaming apps have been quietly reinventing mobile advertising and out-monetizing even the large, well-established publishers. Here are a few things the mobile games companies have worked out along the way.
W3i rebrands as NativeX and launches native advertising
Company also adds industry pioneer Trip Hawkins as a senior advisor.