NativeX

How Google can fix the broken app store for indie-game devs — and leapfrog Apple in the process

However, the new requirement doesn’t really address a core, underlying cause for the practice: broken app discovery. Fortunately for Google, it has a number of means to quickly gain the edge on discovery over Apple. In the process, the search giant can greatly help the independent developer community.

Know your audience: 95% are freeloaders

It’s no big surprise that the biggest struggle for app developers in 2013 is monetization. The industry evolves year by year, but little has changed since the app stores launched. Apps have flirted with different monetization models (premium, paywall, and subscription) before finally settling on freemium.