Native advertising in games works — if you get the design right (video)
"Native advertising" is all the rage -- and with good reason, because it delivers results that advertisers like.
How Google can fix the broken app store for indie-game devs — and leapfrog Apple in the process
However, the new requirement doesn’t really address a core, underlying cause for the practice: broken app discovery. Fortunately for Google, it has a number of means to quickly gain the edge on discovery over Apple. In the process, the search giant can greatly help the independent developer community.
9 reasons why Flappy Bird has become the latest viral gaming hit
Sarah Young of NativeX breaks down why the game has gone viral.
NativeX guarantees game developers at least 30% increase in ad revenue — or will pay $30,000 in cash
NativeX is confident enough that its game-like ads will drive revenue that it is offering a guarantee.
NativeX: ‘Games will be the new TV’ in 20 years
Michal Pilawski and Andrew Korf of NativeX sat down with us at our recent GamesBeat 2013 conference to talk about advertising within video games, and how it can work for game designers, advertisers -- and even users.
Trip Hawkins: Women have taken over tech purchasing, and video games are next
Women are now the primary purchasers of electronics for their families, and that's something brand advertisers have yet to exploit.
NativeX launches new ad tech so developers can make more money off their games
Mobile ad platform maker NativeX is announcing a new product today that will help game developers incorporate better ads in their mobile games. The...
GamesBeat panel spotlight: Creating mobile ads that don’t suck
Experts on mobile ads will talk about what works in gaming.
Ads account for up to 30 percent of social-game revenue (exclusive)
Data from Appnext shows that advertising in social titles is no longer something that developers can forget about or ignore.
Know your audience: 95% are freeloaders
It’s no big surprise that the biggest struggle for app developers in 2013 is monetization. The industry evolves year by year, but little has changed since the app stores launched. Apps have flirted with different monetization models (premium, paywall, and subscription) before finally settling on freemium.