China’s Mobvista buys mobile user acquisition company NativeX for $25M
China’s Mobvista has agreed to acquire mobile ad monetization firm NativeX for $25 million in cash. The deal signals further consolidation in the mobile...
NativeX names new CEO and launches multi-offer mobile video ads (exclusive)
Rob Weber is back for another tour of duty. And NativeX's Triad video ads offers mobile gamers a choice.
NativeX and Loot partner to pay you $1M to promote brands, games on mobile
The partnership between mobile ad platform NativeX and social promotion shop Loot could pay off.
Mobile app developers: Here's an API for user acquisition
CEO David Dundas calls it the “Stripe for mobile advertising.” That might be a little over the top, but the point is made: Decisive is...
Best game ads respond to players’ real-time gaming experience
According to Diana LaGattuta, VP of Corporate Marketing for Native X, the best-performing gaming ads are less about ad format, or whether a character from the game is pulled into the ad frame, it’s about what’s happening for the player in real time.
Kixeye CEO: We only use data science half of the time
Apparently, it's OK to follow your whimsy sometimes when designing games.
GamesBeat 2014’s latest speakers include a free-to-play pioneer, an ad man, and a gambler
Kixeye's Will Harbin, NativeX's Rob Weber, and Playstudios' Monty Kerr are our newest speakers.
Mobile user acquisition is still a hard slog. Listen to what the experts say about it.
A trio of user acquisition pros answer a bunch of questions about getting quality mobile users.
Study: 9K apps and 397M users show cost-per-install is the worst mobile user acquisition method
Thousand of developers are making millions of apps to reach billions of consumers. Unfortunately, that critical last step of mobile app development, user acquisition,...
NativeX plans to make the ads in free-to-play mobile games work better for everyone
Mobile ads are typically ugly and intrusive, but NativeX wants to help developers put an end to that.