Mt. Dew and NYXL team up in the metaverse
Mt. Dew and PepsiCo Labs are hosting a virtual watch party for the Call of Duty League (CDL) Major IV. The soda company is...
Great esports broadcasters need two things: authenticity and flexibility
Traditional media and their advertisers are itching to break into esports. With the growing audience and soon-to-be mainstream industry, it’s no surprise media brands...
Mountain Dew sponsors global esports teams Dignitas, Splyce, and SK Gaming
Mountain Dew is throwing its money into the emerging market for esports with the sponsorship of three squads: Team Dignitas, Splyce, and Team SK...
GamesBeat weekly roundup: Disney buys LucasArts/Lucasfilm, Halo 4 reviewed, and Valve dislikes Windows 8
If you follow VentureBeat but don’t regularly check our GamesBeat site, here’s a list of the best video game stories we ran over the last seven days that you may have missed.