AppLovin stirs the mobile ad pot as it buys Twitter’s MoPub for $1.05B
AppLovin agreed to acquire mobile ad firm MoPub from Twitter today for $1.05 billion in cash. The deal is a combination of marketing, advertising,...
Mobile game makers evaluate the uncertainties of iOS gaming
The future looks bright in mobile games, but it’s a fuzzy bright. And it’s not just consumer behavior during the pandemic that is creating...
Mnectar raises $1M and integrates with other marketing platforms to reach more app publishers
It has now raised $8M to date for its playable ads.
YoYo Games builds monetization and analytics services into its game development tools
YoYo Games is making it easy to tap monetization and analytics services from within its cross-platform game development tools.
MoPub to become one-stop mobile ad server for games
MoPub, a mobile ad startup founded by former AdMob and Google employees, has new product updates today that will help it become a one-stop...