Mobile marketing: winning at ‘brandvertising’
Can traditional brand advertising work on mobile? The answer is a definitive yes.
Mobile marketing: Swrve’s new Converser makes your app chattier … and maybe richer
Last month Swrve bought in-app communications startup Converser. Today the mobile marketing automation system is releasing its newly-integrated functionality to the first customers. Converser, Swrve,...
How one mobile developer says it has an ‘ethical monetization’ plan for its kids game
Animal Jam, the biggest kids social network game in North America, is making the move from web to mobile this April.
Google Play’s download dominance over Apple grew in 2014
In 2014, Google Play had 60-percent more downloads worldwide than the iOS App Store, according to data-tracking App Annie’s latest report. Android more than doubled its lead over Apple’s mobile operating system.
Want 543X more effective mobile ads? Here's how: Rescue gamers
The key take-away? When you give something to get something, you can get a lot.
Swrve finds that only 1.35% of players spend money in mobile games
The number of paying mobile gamers declined from January to July this year.
RapidFire’s dynamic in-game ads will help Miniclip finally monetize its online library
The in-game ads will create an entirely new revenue stream for Miniclip's web-based games.
China’s mobile games market doubling this year to $3B, will surpass U.S. in 2015 (report)
You can't monetize in China, right? Wrong, apparently.
Swrve is marketing automation for in-app monetization — 75 billion mobile actions a month
The hottest new frontier for developers is mobile, but most the of the 30-plus vendors in the marketing automation space are missing the boat...
Apple vs. Google: A world view on the mobile gaming war
Android and iOS are battling each other in every major market in the world, and gaming is the biggest part of that fight.