An insider’s take on monetizing free-to-play games
From a monetization perspective, the greatest strength of the free-to-play mobile games model is its flexibility. The challenge of convincing people to pay for...
King’s new monetization trend revealed: How some games are giving old selling tricks a new twist
As a user experience designer for games, I keep a close watch on new trends and apps with cutting edge marketing and consumer psychology principles...
Tune confirms acquisition of mobile marketing automation vendor Artisan Mobile, says still open to all
Consolidation is a natural evolution of the space, and it should end up helping developers.
Mobile Success Landscape: 250 companies, $25B investment, and 15 billion-dollar startups
250 companies with $25 billion in investment and 55,000 employees are helping mobile developers and publishers build the right apps with the right engagement...
Supersonic launches super-simple rewarded video ad placement tech, gets 25% first-day adoption
If you’re a mobile game publisher, rewarded video is an extremely important revenue stream. It’s also challenging to integrate into your game mechanics. To...
90% of your mobile users suck (here’s how to fix that)
The solution is two-pronged: an engagement marketing strategy and a systematic retention plan that starts the moment a user installs your app.
6 ways mobile marketing automation boosts app engagement and monetization
Acting on these tips should be a good start for any developer looking to increase their app's engagement, retention, and overall revenue.
How to get, keep, engage, and monetize mobile users (webinar)
Mobile marketing automation gives you the tools and levers to immediately act on the data it's feeding you.
In mobile games, 60% of revenues come from 0.23% of players
The top 10% of payers in a game contributed 64% of revenues in a month.
Toronto and Montreal: the VB Mobile Roadshow is coming
A few spots are still available. Now would be a really good time to grab one of them.