Kristian Segerstrale highlights e-sports’ touch-based future at GamesBeat 2015
Kristian Segerstrale, COO and executive director at Super Evil MegaCorp, sees a mighty future for e-sports on the smallest screens.
Kabam’s Chris Petrovic to discuss how to integrate brands and games
Chris Petrovic, senior vice president and head of corporate development and licensing at Kabam, chatted with GamesBeat recently about some of the major misconceptions about brand integration in the mobile space.
Localytics introduces ‘Predictions’ to counter the biggest problem for mobile publishers today: Churn
If you’re an app developer, it’s very likely your users can substitute your app with one from a competitor that essentially provides the same value...
User acquisition costs go up, up, and away in August
User acquisition costs are on the rise again — as we recently predicted — this time cracking a significant milestone in the month of...
Mobile user acquisition: Ad networks teaming up in ‘Collective’ to share data on mobile gamers
Mobile ad attribution company Kochava is teaming up with agencies, networks, and advertisers to pool data on mobile gamers, share ways to target them, and...
Thought Konami was the only publisher going mobile? Think again
Konami is joining several other triple-A gaming publishers and shifting its focus toward mobile gaming. The publisher of the Metal Gear Solid franchise has reportedly stopped...
Award-winning South Korean RPG Blade: Sword of Elysion hits iOS in the U.S.
The popular South Korean hack-and-slash RPG Blade: Sword of Elysion is coming West, launching today on the iOS App Store. Mobile gaming is quite...
8 ways that iOS 9 improves gaming on iPhone and iPad
Today’s launch of iOS 9 adds a number of new features to your iPhone and iPad devices, including 3D touch (for iPhone 6S and 6S Plus),...
Mobilepocalypse: Why mobile-user acquisition costs could double in the next 12 months
Worlds are colliding. On the one side, mobile-first publishers in the casual games, social, and entertainment spaces continue to compete for engaged, profitable users....
$1B in ad spend and 2.1B installs: How Singular helps Supercell, Kabam, Twitter
Localytics does analytics, sure, but also mobile marketing automation. Tune is known for attribution and mobile marketing measurement, but just added marketing automation as well. Tapjoy is an ad network, a mobile user acquisition specialist, does app marketing automation, and more.