Sensor Tower: Pokémon Go’s Halloween treat helps it reclaim No. 1 top-grossing spot
One of the biggest games of the year is embracing seasonal events to get players excited all over again. Pokémon Go is back on...
Diving into the Samsung app store: soup, superheroes, and doodling with the devil
Follow along on the next leg of my Samsung app store travels, as I uncover a devil stronger than a god, a restaurant that caters to off-putting cardboard people, and a handful of surprisingly competent licensed titles.
Armajet’s free beta brings team-based shooting to mobile
Competitive, team-based shooting may finally find a home on mobile. Developer Super Bit Machine announced today that its multiplayer mobile game Armajet will enter...
Analysis of 10 billion mobile video ads shows what gets your app installed
Financial dudes like strong musical endings. Arcade games players, not so much. Those are a few of the findings of AdColony’s new study on...
Nearly 60% of mobile gamers watch an ad or take a survey 10 times a week
More than half of highly engaged mobile games watch video ads, complete surveys, or install apps to earn virtual in-game currency rewards, according to...
The new rules for navigating ‘that damn App Store’
SINGAPORE — It’s easier than ever to make a mobile game. Unfortunately, it’s also easier than ever for a mobile game to fail. But...
Half of all mobile games revenue reportedly comes from only 0.19% of players
Mobile games publishers have to take incredible care when acquiring new users, since the vast majority of them don't buy anything, according to a new report from mobile marketing automation and engagement firm Swrve.
How I survived a week of business travel without my smartphone
No, no, no. This is not the post you’re expecting. It’s not the post where your wonderful protagonist lost one of the ubiquitous accoutrements of...
Diving into the Samsung app store: sewer gators and flying lint balls
Once again we find ourselves adrift in the Samsung app store, with five more games that demand our attention. This time, we're under the sea, in a cheap casino, and wherever Badland takes place.
Thanks, Google: Mobile user acquisition just got a lot more interesting
Mobile marketers and publishers might have a lot of reasons to thank Google in the coming months. Millions of them, in fact, and possibly...