The new ad platform aims to allow brands, particularly with an international audience, to reach the right customers at the right time through various mobile ad formats.
Hakuoki, a Japanese visual novel game, comes to iOS and Android today with a $28 premium edition. The standard release of this samurai-themed romance story costs $3 and includes only the first chapter.
NPD is tracking hundreds of thousands of transactions to provide a look into the trends on mobile, and now it wants to share that with developers and publishers.