Smart game developers are choosing startup ad companies like Vungle and AdColony when monetizing their mobile games. They are most certainly not picking Google.
Over the last 12 months, native ads have done a fantastic job of blending in with the content they’re served in, which has proven to be much more engaging when compared to traditional banner ads.
MediaBrix released its third semi-annual report on social and mobile gaming today, saying that its in-game reward ads are generating huge returns for free-to-play...