Many features of top-grossing mobile games help them retain and monetize players, but which are most effective and have the most significant impact? To...
A year ago, leaders from the global games industry participated in the #PlayApartTogether campaign to fight the pandemic. And now they’re recommitting to the...
Mobile monetization firm IronSource said Sunday it will go public through a special purpose acquisition company (SPAC) at a valuation of $11.1 billion. The...
AppsFlyer is launching its predictive analytics solution, PredictSK. This will be a product that supports game and app developers as well as advertisers in...
“In 2021, we’ll be saying goodbye to waterfalls,” said Wai Quai Chong, strategic partner manager at Facebook. At the “Saying Goodbye to Waterfalls” panel,...