Trailmix launches Love & Pies ‘snackable’ mobile game
Trailmix is launching its casual mobile game Love & Pies as a snack for gamers who want to sink their teeth into a good...
Adjust: Mobile gaming accounts for 50% of user acquisition spending
Gaming remains the largest category for user acquisition on mobile devices — accounting for 50% of all user-acquisition ad spending — according to mobile...
Netflix acquires its first game studio in deal with Oxenfree creator Night School Studio
Netflix has acquired its first game studio with the acquisition of Oxenfree creator Night School Studio. The purchase price wasn’t disclosed. The Glendale, California-based game...
Mobile game makers evaluate the uncertainties of iOS gaming
The future looks bright in mobile games, but it’s a fuzzy bright. And it’s not just consumer behavior during the pandemic that is creating...
Key differences for licensing mobile IP in the U.S., Japan, and China
Games using licensed IP are a steady presence in the top-grossing ranks of iOS games. Finding the correct IP for your genre and market...
Sky Mavis hits $2B in sales for its NFT game Axie Infinity
Sky Mavis and its players have generated $2.05 billion in sales to date for Axie Infinity, an nonfungible token (NFT) game, according to measurement...
‘Gaming enthusiasts’ are the engine behind entertainment
Global gaming quickly evolved and exploded in 2020, driven in part by the pandemic that kept people in their homes and is continuing to...
IronSource lets developers examine the quality of ads that run in mobile games
IronSource is expanding its tool that enables game developers to more easily examine the quality of ads that run in their mobile games. This...
How to keep playable ads from wrecking the player experience
In many ways, mobile games have led the way for innovation in advertising. Gamers are quite conscious of advertising, how it can actually benefit...
Immutable’s Guild of the Guardians NFT game teams up with NRG Esports
Immutable has established an alliance with NRG Esports to create nonfungible token (NFT) collectibles for the upcoming Guild of the Guardian’s mobile RPG. The...