IronSource launches analytics for app developers
IronSource is launching its App Analytics platform to enable app and game developers to maximize their revenue, user retention, and growth. With the beta...
Why play-to-earn games are the key to the marketing and monetization challenge
The current game market is in a mode of intense consolidation, with new privacy issues clamping down on user acquisition — but also exploding...
GamesBeat Summit: Why “gametainment” and brand is the future of game marketing
What do ice cream and games have in common? Not enough. In the consumer packaged goods world, brand is life. But in the game...
App Annie: Consumers downloaded 14.3B games in Q3, including 3.6B hypercasual games
Consumers downloaded 14.3 billion games in the third quarter, including 3.6 billion hypercasual games, according to mobile data and analytics provider App Annie. That...
How to make it as a mobile games publisher
Presented by Anzu The pandemic has seen millions of people turn to mobile gaming to pass the time, resulting in a huge influx of...
Order of Meta raises $1.5M for mobile shooter game
Helsinki-based Order of Meta has raised $1.5 million from Play Ventures and others for a mobile shooter game. The company was started in the...
Nreal unveils lightweight Nreal Air AR glasses for entertainment
Nreal is one of the few companies still standing from the early wave of augmented reality glasses makers. And today it is unveiling the...
Trailmix launches Love & Pies ‘snackable’ mobile game
Trailmix is launching its casual mobile game Love & Pies as a snack for gamers who want to sink their teeth into a good...
Adjust: Mobile gaming accounts for 50% of user acquisition spending
Gaming remains the largest category for user acquisition on mobile devices — accounting for 50% of all user-acquisition ad spending — according to mobile...
Netflix acquires its first game studio in deal with Oxenfree creator Night School Studio
Netflix has acquired its first game studio with the acquisition of Oxenfree creator Night School Studio. The purchase price wasn’t disclosed. The Glendale, California-based game...