A user’s perspective on in-game ads: What developers need to know
You don’t have to look far to see the reach of mobile games and how they color our world. Just take one look outside,...
3 ways Pokémon Go can make players happy with push notifications
Pokémon Go launched in the U.S. on July 17, and it has already become a cultural phenomenon. Developed by Niantic, it’s now the most-downloaded...
The big problem with retention in mobile gaming
Even though retention is a key metric for both user acquisition and monetization, we haven’t officially standardized what it really means. It's annoying.
Your players are complaining. Are you listening?
Players' top complaints and why in-app messaging can make all the difference.