5 hot app store tips and tricks for your holiday burst campaign
One of the most popular holiday gifts are mobile devices. This means consumers across the globe will be spending a great amount of time...
Mobile user acquisition: Ad networks teaming up in ‘Collective’ to share data on mobile gamers
Mobile ad attribution company Kochava is teaming up with agencies, networks, and advertisers to pool data on mobile gamers, share ways to target them, and...
5 steps to maximize mobile monetization in Q4
This sponsored post is produced by AdColony. Mobile video advertising is continuing to grow in favor among Fortune 500 brands, and Q4 will be...
Xbox One dominated game industry TV ads with NFL integration
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time, to bring you a monthly report on how gaming brands are spending and...
Mobile beats consoles for August TV ad spend
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending...
The dos & don’ts for in-game video advertising
Online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads, said...
Facebook kills proposed user data policy after game and app publishers panicked
Facebook has reversed itself today on a major change it had planned to make on how it handles mobile user data, after running considerable...
5 ways to accelerate app monetization with rewarded video
The mobile advertising system has exploded — but it’s also left many overwhelmed and confused. In this series titled “Maximizing Mobile Ad Monetization” and presented by Supersonic, publishers...
Native ads are replacing banner ads on mobile — and here’s why
When was the last time you (purposely) tapped an ad on your phone? Probably never.
Uh oh: Mobile user acquisition fraud almost doubled in 2015
Last year about a third of mobile developers and publishers said they were cheated when acquiring new app users. This year, that number has jumped to almost two thirds.