Mobile ad and monetization firm Tapjoy says gamers prefer free ad-based games over pay to play titles and in-app purchases. Unlock premium content and...
Presented by Facebook Audience Network How do you maximize the revenue impact of in-game advertising? In this VB Live event, experts present research and...
Mobile ad and in-app monetization firm Vungle has appointed Jeremy Bondy as CEO. Bondy previously served as chief operating officer and succeeds Rick Tallman,...
Vungle has acquired mobile ad marketing intelligence firm AlgoLift for an undisclosed price. The move is a confirmation of predicted consolidation in the mobile...
For the first 12 years of its existence, the app industry, like many nascent markets, pursued growth by focusing primarily on investor-pleasing metrics such...
Eighty-nine percent of the top-grossing mobile app and game publishers use some form of video ads, according to an annual publisher survey from mobile...