I kept getting a sense of déjà vu when I attended the announcement event for Disney’s and Hasbro’s Playmation, a line of interactive toys aimed at kids and families. It’s sort of related to toys-to-life games like Disney Infinity and Skylanders, where you can buy toys that add more characters and levels to a game.
Our newest addition to the GamesBeat Summit roster is Peter Phillips, Executive Vice President & General Manager, Interactive & Digital Distribution for Marvel Entertainment.
Marvel Entertainment knows a thing or two about shared universes. Its superheroes interact with each other all of the time in the comic books, and Marvel’s movie studio successfully replicated that formula with its “cinematic universe” of TV shows and blockbuster films.