Deadpool and Wolverine movie marketing blitz hits video games
Deadpool and Wolverine is one of the most anticipated movies of the year, thanks in part to its clever (and widespread) marketing blitz. In...
3 problems studios face when developing games for famous IPs
Branding is a powerful thing. Back in 1976, Sega’s The Fonz arcade game was the first-ever licensed game. And ever since, games based on...
Kabam partners with NetEase to bring Marvel Contest of Champions to China
Kabam announced today that it is partnering with NetEase to bring the mobile fighting game Marvel Contest of Champions to China. Contest of Champions...
Netmarble’s Simon Sim on mobile game growth, 5G networks, and pursuing Nexon
Lineage 2: Revolution has become one of the world’s most successful mobile games, with more than 30 million players on iOS and Android as of...
IP owners are too careful, and it’s stifling creativity in games
Popular books, hit films and TV series, characters from graphic novels, and even toys can all be translated into the digital space, allowing fans...
How Netmarble recruited influencers for Lineage 2: Revolution
Netmarble scored a huge hit in South Korea with its launch last year of Lineage 2: Revolution, a massively multiplayer online game on Android...
Kabam’s leaders offer mobile gaming lessons and a bittersweet goodbye
Kabam was one of the most inspiring rags-to-riches stories of modern gaming. Founded in 2008 by former University of California at Berkeley students, it...
Netmarble to raise $2.4 billion in IPO for it mobile gaming business
Netmarble Games has filed papers to raise $2.4 billion in an initial public offering (IPO). The Seoul-based company is South Korea’s largest maker of mobile...
Netmarble’s Kabam updates Marvel Contest of Champions after player revolt
Netmarble’s Kabam said today in a blog post it has updated its Marvel Contest of Champions mobile game after players complained that the previous update ruined the...
Netmarble’s Kabam will update Marvel Contest of Champions to mollify angry fans
Netmarble’s Kabam said today that it would update its Marvel Contest of Champions game after players complained that the previous update ruined the game. Netmarble...