Apple’s decision to emphasize user privacy over targeted advertising has the advertising and mobile game industries worried. So much so that the adtech companies...
Females are 79 percent more likely to complete an in-app purchase after installing a mobile game, according to a report about mobile games by a mobile user...
North Americans are 260 percent more likely than European gamers and 94 percent more likely than Asian gamers to make in-app purchases, according to...