Mobile beats consoles for August TV ad spend
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending...
E3, triple-A, virtual reality — and the real holder of the Throne of Games
It’s clear mobile games are punching far above their weight in advertising spend and effectiveness, and the aging console-game industry would do well to take notice.
Halo 5’s ads have fans gabbing — the No. 2 most talked about ad campaign online
Microsoft's Halo 5 ad campaign was the second most successful ad creating online social actions on sites like Twitter, Facebook, and Google.
Soccer star Lionel Messi is better than supermodel Kate Upton when it comes to advertising games (updated)
EA's FIFA ad is extremely popular online -- and more cost-efficient, too.