Doom casts its hellish glare on Quantum Break, Overwatch in April’s top gaming TV ads
If you’re feeling an impending sense of Doom, that’s just because Bethesda’s reboot of the classic shooter series is about to come out —...
Gears of War 4 chain-saws through Uncharted 4’s, Overwatch’s TV ads
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending their ad dollars and which are generating the most digital response. Below are the top five most engaging gaming industry brands from March 16 to April 15.
Ubisoft’s The Division spent more on ads than any other game in March
Game brands continued ramping down in March, with the industry spending an estimated $35.7 million on 20,541 airings of 92 commercial spots. It’s down...
Terminator and Gronk roll over Paper Mario, Tom Clancy, & the UFC in February’s game ads
It was a slow month in terms of spending for the mobile and video game industry, but that didn’t slow fan engagement with the...
Machine Zone’s Mobile Strike tops Far Cry: Primal in Super Bowl month ad spending
Machine Zone blew away the competition in the Mobile & Video Games category this month for TV advertising, with spending estimated at three times...
Gamemakers spent nearly $630M on TV ads in 2015
How do you get people to play games? If you were a gamemaker in 2015, one of the go-to answers was apparently to advertise on...
Fallout 4 ads ran nearly 800 times as console games dominated TV ad share in November
Over the past month, console games have dominated TV ad spending, owning all five of the top spender spots in the gaming industry. In...
Activision outpaces EA, Bethesda for TV ad engagement and spending as holiday heats up
Console games remain the industry leaders in TV ad engagement as Activision, Electronic Arts, Bethesda Softworks and Nintendo all push new releases from some...
Activision, Microsoft are gaming’s biggest TV ad spenders in October
Console games are once again on top of TV ad spending, holding four of the Top 5 spender spots in the gaming industry. In...
Xbox One dominated game industry TV ads with NFL integration
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time, to bring you a monthly report on how gaming brands are spending and...