PlayStation leads October’s game industry ad spend, but NFL TV networks are the big winners
The game industry’s TV ad spend increased in October for the second month in a row, up to an estimated $60.3 million from September’s...
Xbox dominates gaming industry TV spend for September
The gaming industry came roaring back to life in September with an estimated TV ad spend of $39.3 million, a remarkable increase of 983%...
Xbox overthrows Nintendo for most-seen TV ads game industry ramps up spending
Xbox has overtaken longtime chart-topper Nintendo for TV ad impressions in the most recent 30 days; its commercials account for almost 60% of the...
Nintendo continues to dominate TV ahead of triple-A season
Nintendo maintains its hot streak when it comes to the gaming industry’s recent TV ad impressions. the company’s commercials account for over 64% of...
Summer slump continues for game industry TV spend
Gaming brands just reduced spend for the third month in a row, dropping to an estimated $6.2 million in July from June’s $8.7 million....
Nintendo gobbles up summer ad impressions
Nintendo blows other companies out of the water when it comes to the gaming industry’s recent TV ad impressions, with 86% of all impressions...
Mortal Kombat 11 spot helps Warner Bros. dominate TV ad impressions
Two brands made up almost three-quarters of the gaming industry’s recent TV ad impressions: Warner Bros. Games and PlayStation. Also notable is that two...
PlayStation accounts for one-quarter of game industry’s $29.4 million TV ad spend in April
PlayStation ramped up its marketing in April and ended the month accounting for 26.9% of all gaming-industry ad spend on national broadcast and cable...
Nintendo gets nearly a quarter of gaming’s 1.5 million TV ad impressions between March 16 and April 15
Nintendo’s been busy promoting the Switch hybrid console, and it shows: The publisher is in first place when it comes to the most-seen gaming...
Xbox TV maintains lead for game industry ad spend in March
Xbox held its lead in March with 35.8% of the total gaming-industry spend on national TV advertising. Meanwhile, Nintendo and chart newcomer Respawn Entertainment...