Game industry TV advertising keeps sliding down
Although estimated TV ad spend slightly increased from the previous 30-day period, the gaming industry saw a 22.26% decline in total ad impressions from...
TV ad impressions drop nearly 27% for gaming brands
Gaming brands overall reduced their TV marketing from mid-April to mid-May with a 26.67% decrease in total ad impressions vs. the previous 30-day period....
Nintendo and PlayStation lead as TV ad spend dips in April — even during pandemic
The gaming industry’s TV advertising spend saw an overall decrease in April compared to March, to an estimated $16.3 million from $17.3 million. Nintendo,...
Game industry doubles down on U.S. TV ads during pandemic
TV ad impressions nearly doubled for gaming brands from March 16 through April 15 compared to the previous 30-day period, suggesting that even as...
Gaming industry TV ad spend is rising — blame Tom Nook
Even with much of the U.S. economy shutting down due to the coronavirus pandemic, the gaming sector upped its advertising outlay for television to...
Nintendo dominates gaming industry TV advertising in February
After the usual post-Christmas lull in TV advertising, the gaming industry — with Nintendo in the lead — came back big in February with...
Gaming’s TV ad spend drops nearly 88% in January
After a big holiday season, the gaming industry took it easy on TV advertising in January, with an estimated total spend of a mere...
2019 game industry ad spend: a quieter year
At iSpot.tv, we found that the game industry spent an estimated $319.6 million on television ads in 2019 (January 1 through December 8), a...
PlayStation reduces TV ads in November as game industry boosts spend to $62.7 million
As the holiday season arrives, the gaming industry as a whole has been increasing its TV ad spend: In November, 13 brands spent an...
Sony’s fall ad blitz means PlayStation gets most TV impressions
PlayStation left all other gaming brands far behind when it came to recent TV ad impressions, with Nintendo in second place. Once again sports,...