PlayStation is the Energizer Bunny of the game industry TV ads
From Oct. 16 through Nov. 15, gaming brands generated 1.49 billion TV ad impressions, a slight decline from the previous 30-day period’s 1.54 billion....
Game industry TV ad spend drops nearly 30% from September to October
Gaming brands spent an estimated $28.1 million on TV advertising in October — a 28.73% decrease from September’s outlay of $39.5 million and a...
NFL sacks all comers as video games’ best source of ad impressions
Gaming industry TV ads generated over 1.54 billion impressions from September 16 to October 15, nearly identical to the amount in the previous 30-day...
September is 2020’s biggest month so far for game industry TV ad spend
The TV advertising spree for gaming brands continued in September with a 76.35% increase in estimated spend, up to $39.5 million from August’s $22.4...
PlayStation leads in TV ad impressions, but Square Enix is close behind
Gaming industry TV ad impressions saw an 87.71% increase from mid-August to mid-September, compared to the previous 30-day period. From August 16 through September...
Activision edges out Sony and Nintendo in August’s TV ad spend
Gaming brands upped their outlay on TV advertising in August by 26.66% compared to July, for an estimated spend of $22.5 million. There was...
PlayStation led game industry TV ad impressions again, but Nintendo nips at its heels
Spending on game ads are flat despite the U.S. consumers continuing to face stay-at-home orders during the pandemic and the return of baseball, basketball,...
PlayStation just made a big TV commercial push for Ghost of Tsushima
Gaming industry TV ad spend saw a 5.39% decrease in July, dipping down to an estimated $17.8 million from June’s $18.7 million. Although 11...
Paper Mario: The Origami King can’t dethrone The Last of Us: Part II when it comes to TV ads
From mid-June to mid-July, the gaming industry — largely propelled by PlayStation — had a modest 5.05% increase in TV ad impressions and a...
PlayStation’s The Last of Us Part II campaign boosts game TV ad spending in June
Gaming industry TV ad spend jumped up to an estimated $18.7 million in June, an 81% increase from May’s $10.3 million, with PlayStation serving...