PlayStation takes shot at NBA playoffs as TV ad budgets spike in July
Sony made a huge bet with a series of PlayStation ads that it placed during the NBA Playoffs in July. But despite outspending its...
Nintendo and Sony are playing different games when it comes to TV advertising
Nintendo flat-out dominated video game national TV advertising for the first half of 2021. But depending on your programming of choice, you may not...
Nintendo ads generate 9 out of 10 TV impressions in March-April
Nintendo continues to be a powerhouse for the video game industry when it comes to TV advertising. From March 16 through April 15, Nintendo...
Nintendo keeps feasting on TV ad impressions
Nintendo continues its domination of TV ad impressions, accounting for 65% of gaming industry impressions from February 16 through March 15 — though it’s...
Nintendo fuels rebound in game industry TV ad spend in February
After a relatively quiet January, video game brands upped their TV ad budgets in February by 34%, to a total of $16.6 million. Not...
Nintendo knocks Sony off its TV ad impressions perch
Thanks in part to an ad that aired during the Super Bowl Kickoff Show on CBS, Nintendo led gaming industry TV ad impressions during...
Game industry’s TV ad spend drops in January
As you’d expect after the holiday season, gaming brands pulled back from TV advertising in January to the tune of a 60% decrease in...
PlayStation starts 2021 as king of TV ad impressions
PlayStation has continued its domination of gaming industry TV advertising into the new year, racking up over 425.7 million ad impressions from mid-December to...
PlayStation accounts for over 40% of TV ad spend from gaming brands in 2020
The numbers are in and it’s official: Sony’s PlayStation was the top gaming brand spender on TV advertising for 2020, accounting for over 40%...
Sony doubled TV ad spend for PlayStation 5 launch
Gaming brands have been revving up their TV ad spend just in time for the holidays: November saw a 76.65% increase in estimated outlay,...