IronSource launches A/B testing tool for ad monetization
Mobile monetization and marketing company IronSource today announced the launch of its A/B testing tool for ad monetization. IronSource‘s mediation platform (which figures out...
Ironsource: Predictions for 2019 on 5G, hyper casual games, and adtech
IronSource has a broad view of what is happening in mobile user acquisition, brand advertising, games, adtech, and even 5G technology. And that’s why...
IronSource lets app developers measure ad marketing channel effectiveness
IronSource is launching a new way for app and game developers to accurately measure ad revenue on the user level and then link that data...
IronSource launches in-ad data platform for mobile apps and games
IronSource has launched a closed beta of its in-ad data platform to give advertisers access to more analytical data on how their video ads...
IronSource gives mobile advertisers a choice between programmatic and ‘waterfall’ ads
Mobile advertising is having a big moment. Mobile app and game publishers now face a choice between two different ways of maximizing revenues from...
Tapjoy and IronSource to offer monetization services to mobile game and app devs
Tapjoy and IronSource have partnered to deliver better services for mobile app developers when it comes to segmenting users, predicting which ones will spend...
After IronSource merger, Supersonic unveils combined ad monetization for mobile apps
Just in time for the Game Developers Conference, ad tech firm Supersonic is rolling out a new combined product that will make ad monetization...
IronSource confirms merger with mobile monetization firm Supersonic
Israeli tech firm IronSource has confirmed that it is merging with Supersonic, which specializes in user acquisition and in-app monetization for mobile apps and games. The aim is to...
Israel’s IronSource reportedly in talks to merge with mobile monetization firm Supersonic
Supersonic specializes in rewarded video ads for games and apps. We hear a deal is not yet complete.
Looking East: The Western advance on China’s burgeoning mobile gaming market
Western developers need to think smart if they want a piece of China's $18.5 billion gaming industry.