Mobile monetization firm IronSource will go public through SPAC at $11.1 billion valuation
Mobile monetization firm IronSource said Sunday it will go public through a special purpose acquisition company (SPAC) at a valuation of $11.1 billion. The...
IronSource acquires creative management platform Luna Labs
Mobile monetization firm IronSource has acquired Luna Labs, the maker of a creative management platform used to create mobile ads. Luna Labs’ technology allows...
IronSource acquires ad measurement firm Soomla
IronSource, a major advertising tech firm for mobile games and apps, has acquired ad-quality insights platform Soomla. Terms of the deal were not disclosed....
IronSource’s LevelPlay helps mobile game and app devs score bigger ad revenues
IronSource is expanding access to LevelPlay as a broadly available tool to help smaller mobile game and app developers generate higher revenues from advertising....
IronSource adds creative insights to its user acquisition platform
User acquisition for mobile apps and games is an increasingly automated process, and so mobile marketing companies like IronSource are trying harder to make...
Supersonic Games scores three hypercasual mobile games in the top 10
IronSource‘s Supersonic Studios has scored three games in the top 10 mobile charts, and that’s pretty darn good for a studio that’s the spawn...
How Games Make Money: Omer Kaplan on ads and hypercasual games
Whenever someone asks me about what I do for a living, I tell them that I write about games and how people make money...
IronSource launches ad-based game studio Supersonic Games
IronSource has long helped games and apps become more popular through its ad monetization tricks. But now it’s going into publishing and development with...
Why have hyper-casual games replaced gacha in Japan?
In 1999 — some 20 years before the birth of Apple’s App Store when mobile phone owners in the West could only play Snake...
The truth about hypercasual games
Hypercasual games have seen unprecedented growth over the past year. Using the average lifetime value of hypercasual players based on data from ironSource’s platform...