IronSource helps game devs improve user acquisition with new tool
IronSource launched an updated ROAS Optimizer, a tool that helps app and game developers track the progress of their user-acquisition campaigns over time. Tel...
Unity rejects $17B hostile takeover bid from AppLovin
Unity‘s board of directors rejected a $17 billion hostile takeover bid from AppLovin in favor of its pending deal to combine with mobile monetization...
AppLovin proposes to combine with Unity for about $17B
AppLovin, the mobile monetization platform, announced today it has submitted a non-binding proposal to Unity. Offering to “combine” with Unity, it’s more of a...
Unity merges with IronSource
Unity today announced that it’s entered into an agreement with IronSource. The latter will merge with Unity and become a wholly-owned subsidiary. The all-stock...
IronSource launches analytics for app developers
IronSource is launching its App Analytics platform to enable app and game developers to maximize their revenue, user retention, and growth. With the beta...
Ironsource will buy mobile ad and app monetization firm Tapjoy for $400M
IronSource said it plans to acquire mobile advertising and app monetization company Tapjoy for $400 million. The deal is part of an ongoing consolidation...
IronSource lets developers examine the quality of ads that run in mobile games
IronSource is expanding its tool that enables game developers to more easily examine the quality of ads that run in their mobile games. This...
IronSource will start trading Tuesday as latest game-related SPAC
Mobile monetization firm IronSource, which gets most of its revenues from game companies, said today it will go public through a special purpose acquisition...
Game One: Gaming’s unicorns led by ByteDance are worth $192.2B
The game industry has a lot more unicorns — or startups valued at more than $1 billion — than it ever did before, according...
IronSource’s Supersonic launches LiveGames publishing service for indies
Mobile monetization firm IronSource said its Supersonic Studios division has launched LiveGames, a self-service way for indie game developers to manage mobile games and...