EBay is tapping into GTA VI hype to launch vehicle sales on its livestream shopping platform
EBay has opened up its livestream shopping platform to vehicles, and the company is using upcoming release of Grand Theft Auto VI to raise awareness...
How the release of GTA VI is rewriting the playbook for gaming retail and marketing
The upcoming launch of Grand Theft Auto VI is shaping up to be a stress test of who can best capture players’ money, time,...
As GTA VI approaches, advertisers are building a playbook to capitalize on the hype
The release of Grand Theft Auto VI is gearing up to be the Super Bowl of gaming, and advertisers are looking to soak up...
Gaming creators are going all-in on GTA VI before it even launches
The release of Grand Theft Auto VI is shaping up to be a bonanza for gaming content creators — and some creators are already getting...
Grand Theft Auto VI’s PC release is slated for Q1 2027
Rockstar Games plans to release the PC version of Grand Theft Auto VI within the first three months of 2027. Grand Theft Auto VI’s...
Take-Two CEO Strauss Zelnick — Even with GTA VI’s global awareness, you still have to market it aggressively | exclusive
It might seem to be the simplest task in the world to market Grand Theft Auto VI to a crowd of gamers who are...
GTA VI’s extended look shows us a glimpse of gaming’s next Bonnie and Clyde blockbuster | The DeanBeat
I’m writing this column from Cologne, Germany, where I’ve spent nearly a week meeting with people at Gamescom Dev and Gamescom, the world’s biggest...
Netflix’s viewership spiked by 35% for the GTA VI preview | Sensor Tower
Netflix’s extended look at the upcoming Grand Theft Auto VI caused a precipitous spike in viewership for the streaming service, according to market intelligence...
Take-Two CEO Strauss Zelnick isn’t doing a victory lap before GTA VI sales start | exclusive interview
Take-Two Interactive is worth about $44.5 billion today, with its stock up about 3% as I write this thanks to the game company’s good...
Take-Two reports $1.39B in bookings, down 2.7% for June quarter (updated with analyst call)
Take-Two Interactive reported that it is sticking to its launch date of November 19, 2026 for the launch of Grand Theft Auto VI. On...