The experiential agency Sparks believes live events are becoming a key promotional channel for gaming companies — and it’s introduced new measurement tools and metrics...
Partner Content, presented by Xsolla The mobile games industry is undergoing a strategic shift toward direct-to-consumer (D2C) monetization. As more developers look for ways...
Partner content, presented by Xsolla At Gamescom this year, Dubai made its first appearance with an official pavilion, backed by entities such as Dubai...
Partner Content, presented by Xsolla During GB Live 2025, a broadcast from Gamescom in Cologne, Xsolla President Chris Hewish joined GamesBeat’s Dean Takahashi to...
Gamescom Opening Night Live 2025 reached over 72 million livestream views — up an 80% year-over-year, said show organizer Geoff Keighley in a LinkedIn...