The point of using celebrity brands to reach mobile app users is straightforward: Your app needs a large, engaged audience to succeed, and celebrity...
According to Diana LaGattuta, VP of Corporate Marketing for Native X, the best-performing gaming ads are less about ad format, or whether a character from the game is pulled into the ad frame, it’s about what’s happening for the player in real time.
VentureBeat is proud to announce that we’re hosting six industry-leading events in 2014. The lineup includes long-standing events like our Mobile Summit, MobileBeat, and...