Nintendo knocks Sony off its TV ad impressions perch
Thanks in part to an ad that aired during the Super Bowl Kickoff Show on CBS, Nintendo led gaming industry TV ad impressions during...
Game industry’s TV ad spend drops in January
As you’d expect after the holiday season, gaming brands pulled back from TV advertising in January to the tune of a 60% decrease in...
Game industry doubles down on U.S. TV ads during pandemic
TV ad impressions nearly doubled for gaming brands from March 16 through April 15 compared to the previous 30-day period, suggesting that even as...
Gaming industry TV ad spend is rising — blame Tom Nook
Even with much of the U.S. economy shutting down due to the coronavirus pandemic, the gaming sector upped its advertising outlay for television to...
Nintendo dominates gaming industry TV advertising in February
After the usual post-Christmas lull in TV advertising, the gaming industry — with Nintendo in the lead — came back big in February with...
Cloud gaming will determine the new lord of digital distribution
Nearly 15 years ago, most video games were sold in brick-and-mortar stores. Valve was about to launch Steam, and people could anticipate that digital...
Electronic Arts acquires GameFly’s cloud-streaming technology
Electronic Arts has bought GameFly’s cloud-streaming technology. The publisher also revealed that it has acquired the Israeli team that was responsible for building the...
GameFly is bringing game-streaming to Mexico’s booming market
GameFly announced today that it is partnering with Mexican internet service Totalplay Telecommunications to bring GameFly Streaming to the country. GameFly Streaming enables users to play games without a console or discs thanks to cloud-computing.
GameFly acquires cloud-gaming company to establish itself as the ‘Netflix of games’
GameFly's streaming service will debut on Amazon Fire TV.
You win, Steam: GameFly sells its PC digital-distribution service
AtGames is purchasing the service and will continue to operate it under a new name.