Google Stadia’s launch didn’t make sense. The cloud-gaming service debuted with nearly two dozen games, but they are nearly all premium-priced products that were...
In the streaming and subscriptions economy, video game marketing needs to focus on building brands, not just selling products. When Stranger Things Season 3...
New cloud-based game platforms like Google Stadia and Apple Arcade are potentially great for gamers, offering on-demand, download-free, anytime, anywhere games. But, drawing on...
Fortnite saw a significant increase in hours-watched on Twitch in October, according to data from StreamElements and SullyGnome. As developer Epic Games launched the...
The U.S. gaming industry generated $9.18 billion in the third quarter of 2019, according to industry-tracking firm The NPD Group and its most recent...
As audiences have embraced on-demand video services, algorithmic feeds, and an ever-growing number of digital “things to do,” our collective attentions have become hyper-fragmented....