How an influencer campaign drove 42% lower cost per conversion
This article is part of a Gaming Insights series paid for by Facebook. When Wildlife Studios, one of the largest mobile gaming companies in...
Facebook Gaming expands streamers’ access to licensed music
Facebook Gaming is expanding streamers’ access to a library of licensed music that will enable them to play tunes while streaming gameplay. And they...
Why intentional ad creative is more important than ever
This article is part of a Gaming Insights series paid for by Facebook. Gaming is a highly competitive industry. At Facebook, we see that...
Facebook Gaming takes new applications for Black Gaming Creator Program
Facebook Gaming said it’s reopening applications for the Black Gaming Creator Program, an initiative announced in December that supports the Black gaming community through...
Facebook launches gaming fan groups to grow player communities
Facebook CEO Mark Zuckerberg announced the launch of Fan Groups, an improved Facebook Groups experience for creators and their communities on Facebook Gaming. Gaming...
Facebook Gaming adds new monetization for video-on-demand creators
Facebook Gaming is adding monetization tools for creators who focus on video-on-demand. Facbook said that gaming creators continue to build meaningful communities and earn...
A new pool of players is changing UA
This article is part of a Gaming Insights series paid for by Facebook. When it comes to games app advertising, the key to continued...
Q&A with Gismart: Closing the loop between acquisition and monetization
This article is part of a Gaming Insights series paid for by Facebook. We recently spoke with Katerina Dudinskaya, VP of Performance Marketing at...
Facebook Gaming will host more than 90 community tournaments
Facebook Gaming said it will work with community partners such as Real Time Strategies and Community Gaming New York to host more than 90...
Diversity isn’t just about inclusion in gaming — it’s smart business, too
Diversity and inclusion isn’t just about an initiative or program that serves a specific function for a specific underrepresented group of people in a...