E3, Gamescom, and other big events remain vital to the game industry
Major events like the Electronic Entertainment Expo, Gamescom, and the Tokyo Game Show have played a significant role in creating excitement in the games...
Jason Rubin: How to find more gamers through instant and cloud games
The game industry isn’t done breaking down barriers to make games more accessible. That’s the view of Jason Rubin, vice president of play at...
Mergers and acquisitions: Behind game industry deals during a pandemic
2020 needs no introduction. While it was a horror show for many people all over the world. The world stood still and suddenly there...
‘Balance that in-app economy’ and other game monetization pearls of wisdom
Monetization in free-to-play (F2P) and freemium games is in constant flux as the technology around it changes and evolves to better serve an increasingly...
The 2021 gaming landscape: What developers, publishers, and marketers need to know
This article is part of a Gaming Insights series paid for by Facebook. The gaming world was transformed when the COVID-19 outbreak brought an...
How top game developers diversify their marketing strategy in a competitive landscape
This article is part of a Gaming Insights series paid for by Facebook. We spoke with executives from mobile game developers Kabam, Wildlife Studios,...
Facebook launches $10 million Black Gaming Creator Program
Facebook Gaming announced today the launch of the Black Gaming Creator Program, with $10 million in funding over the next two years. The effort...
Facebook unveils free-to-play cloud gaming service
Facebook has unveiled a free-to-play cloud gaming service for sharing and playing games. The service is part of Facebook Gaming and is now in...
GamesBeat and Facebook partner on the next big gaming event
From major ad ecosystem changes to the imminent arrival of the metaverse, the gaming world is flush with change that industry folk need to...
Doing more with less: A conversation on automation in performance marketing
This article is part of a Gaming Insights series paid for by Facebook. We spoke with mobile gaming marketers from Tilting Point, Tripledot Studios,...