Logitech targets latest mouse at pro esports players
Logitech is introducing a new gaming mouse today designed specifically for professional esports players. In doing so, it is targeting the cadre of professional...
Counter-Strike: Global Offensive team boosts Latin America esports group’s roster
A new esports team is looking to bring some Latin American pain to the U.S. scene. Pain Gaming, which bills itself as the biggest electronic sports...
Why one of Hearthstone’s new cards has made fans furious (update)
Hearthstone’s newest adventure, One Night in Karazhan, launches on August 11. It comes out in weekly wings over a month, eventually giving players access...
Riot Games’ next vista for League of Legends: College esports
Riot Games wants to take you to school. League of Legends school. The developer has a program called uLoL (University League of Legends), which...
Esports’ ticket to going mainstream: big brands, bigger audience
Despite how big esports might seem, it’s still just a very big niche. That’s according to Mike Sepso, the vice president of publisher Activision’s...
The right (and wrong) way to get influencers involved in your marketing plan
Influencers, be they esports players or YouTube personalities, are attracting huge groups of fans. That makes them a tantalizing target for marketers looking to engage...
EA’s Peter Moore wants to transform esports jocks into mainstream stars
Electronic Arts wants to be a part of the esports market. It just doesn’t like calling it that. While most of us call it...
Eleague’s Counter-Strike: Global Offensive esports season on TBS attracts 19 million viewers
Esports fans are still willing to turn on a traditional TV channel to watch their favorite games. The Turner Broadcasting Station (TBS) revealed today...
Vainglory prepares its mobile MOBA esports season for Seattle and Cologne
Super Evil Megacorp isn’t pulling back on its plans to dominate esports on mobile devices. The studio revealed today that Vainglory, a multiplayer online...
Twitter will brodcast Eleague’s Counter-Strike: Global Offensive tournament
Esports has already conquered livestreaming. It’s infiltrating cable. And it’s next target is Twitter. Eleague announced today that it has partnered with the social media...