LOS ANGELES — EA showed the first trailer for the new Mass Effect during its pre-E3 press briefing today — and it took us somewhere new to the lyrics of Johnny Cash.
The official Mirror’s Edge Twitter account just sent out a Tweet with a definition for the word “catalyst,” which you can see below. Publisher Electronic Arts also filed a trademark for Mirror’s Edge Catalyst, via IGN.
Vice President Jason Willig says nearly 40 million gamers worldwide have played the handheld SimCity version, checking in an average of five to six times a day.
Adweek’s 100 most influential leaders in marketing, media, and tech has a few notable gaming execs interspersed among the usual suspects — Activision CEO Bobby Kotick is at 27, and EA’s Andrew Wilson is at 58.