Carnegie Mellon University’s Entertainment Technology Center became famous in part because of The Last Lecture. Computer scientist Randy Pausch and Donald Marinelli, a professor of drama,...
Electronic Arts is planning its marketing budget around influencers as opposed to primarily television or other advertising channels. During a conference call with investors,...
Electronic Arts CEO Andrew Wilson said in an analyst call today that virtual reality is an “unbelievable innovation” but that it will take “a couple...
Electronic Arts generated $3.147 billion in sales from digital channels alone over the last 12 months. That is up 23 percent year-over-year, and that...