Unity Technologies acquires mobile and web game marketing firm DeltaDNA
Unity Technologies continued its quest to be a one-stop shop for game developers today with the acquisition of mobile-and-web marketing and analytics firm DeltaDNA....
Smart speakers could spark another game revolution
Not since the advent of the smartphone has a tech device been adopted as quickly as the smart speaker. In the U.S, ownership of...
DeltaDNA: In-game advertising becomes viable alternative to in-app purchases
After years of uncertain experimentation, free-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs) rather than...
DeltaDNA: Mobile and PC game ‘whales’ aren’t as important as they once were
In free-to-play (F2P) games, “whales” are the players who spend a lot more than anyone else. In the past, these whales accounted for a...
Epic’s epic monetization has it winning the battle of battle royales
At the start of the year, one of the biggest questions in gaming was undoubtedly: “Who is going to win the battle of the...
Top Apple, Google, and Samsung smartphones hit game monetization records
The latest smartphones from Apple, Google, and Samsung achieve high rates of monetization compared to other kinds of smartphones, according to a study from...
DeltaDNA: More mobile game developers see the value of in-game ads
Mobile game developers are embracing in-game advertisements as an important way to monetize games, according to a study by analytics firm DeltaDNA. The company,...
Samsung and Google are closing the gap on Apple’s monetization of mobile games
Apple has long been dominant when it comes to the iPhone’s ability to monetize mobile games at higher rates than rival smartphones. But mobile...
DeltaDNA hits 100 million monthly active users for real-time marketing and analytics
DeltaDNA has surpassed more than 100 million monthly active users (MAU) for its real-time marketing and mobile analytics platform. That means that the game...
The U.K. games industry storms this year’s GDC
Presented by the U.K.’s Department for International Trade The Game Developers Conference (GDC) is the world’s largest professional game industry event, attracting over 27,000...