Certain Affinity Archives

Posted inin Business
GamesBeat Event Coverage

‘Player experience over everything else:’ Paul Sams on the importance of the developer-business firewall | GamesBeat Engage recap

Posted byby Alexander Lee
April 29, 2026
3 min

Paul Sams believes the secret to making good games is simple in theory — if not in practice. At the GamesBeat Engage networking and...

Continue Reading
3 min

Posted inin Business

Keywords acquires co-development studio Certain Affinity

Posted byby Rachel Kaser
October 18, 2024
2 min

Keywords Studios announced today that it plans to acquire Certain Affinity for an undisclosed sum. Certain Affinity is a well-known game co-development studio that...

Continue Reading
2 min

The Canadians are happy to have Certain Affinity in Toronto.

Posted inin Development

Certain Affinity expands studio in Toronto in spite of downturn

Posted byby Dean Takahashi
May 4, 2023
3 min

Certain Affinity, a game development company that has partnered to make games like Call of Duty and Halo, made a commitment to Canada when...

Continue Reading
3 min

Flying above the landscape in Halo: Infinite.

Posted inin Business

Why Blizzard veteran Paul Sams took the COO job at Certain Affinity

Posted byby Dean Takahashi
September 23, 2022
15 min

Blizzard veteran Paul Sams recent became the president and chief operating officer at game studio Certain Affinity after serving a few years as a...

Continue Reading
15 min

Posted inin Gameplay

Game devs react to the overturning of Roe v. Wade

Posted byby Dean Takahashi
June 24, 2022
2 min

Overturning 50 years of precedent, the U.S. Supreme Court voted to overturn Roe v. Wade, the 1973 ruling that protected a woman’s right to...

Continue Reading
2 min

Posted inin Gameplay

Certain Affinity is ‘deepening’ its relationship with Halo

Posted byby Jeff Grubb
April 12, 2022
1 min

One of the most prolific support studios in gaming is committing more resources to Halo Infinite. Certain Affinity, which has worked on Halo for...

Continue Reading
1 min

Posted inin Gameplay

Video: The past, present, and future of Certain Affinity

Posted byby Giancarlo Valdes
July 31, 2019
1 min

This video is made possible by Intel’s GameDev BOOST program — dedicated to helping indie game developers everywhere achieve their dreams. Certain Affinity isn’t...

Continue Reading
1 min

Posted inin Gameplay

Take This: Game developers face serious mental health challenges

Posted byby Dean Takahashi
July 9, 2019
5 min

Take This, a mental health nonprofit organization geared toward game developers, released a white paper today that describes the severe challenges that game makers...

Continue Reading
5 min

Posted inin Gameplay

Certain Affinity is ready for the limelight with games as a service model

Posted byby GamesBeat
August 24, 2018
6 min

“Most of the huge success stories these days are games that operate as a service,” says Certain Affinity president and founder Max Hoberman. “They’re not one and done, or one and for the sequel. They really are these living, breathing, continuously enhanced and developed experiences. We’re wholly embracing that shift.

Continue Reading
6 min

Posted inin Business

This isn’t your father’s Halo: a preview of Halo Combat Evolved Anniversary (video)

Posted byby Dean Takahashi
October 24, 2011
2 min

Fan service is a tried and true way to make money in video games. That’s why Microsoft is re-releasing an upgraded version of its...

Continue Reading
2 min

Subscribe to our newsletter