Mattel brings back equestrian adventures with Barbie Horse Trails
Mattel announced today that it is developing a new Barbie game with Outright Games, called Barbie Horse Trails. The single-player game puts Barbie back...
Mattel partners with Zynga’s Rollic to make Barbie mobile game
Mattel has teamed up with Zynga’s Rollic casual game studio to make a new Barbie mobile game. Unlock premium content and VIP community perks...
Gamefam brings Barbie and her Dreamhouse to Roblox
Metaverse developer Gamefam announced today that it is partnering with Mattel to bring Barbie to Roblox. More specifically, it’s developing a Roblox experience called...
NY attorney general: Viacom, Mattel, Hasbro, and more violated online children’s protection act
My Little Pony’s motto is “friendship is magic.” In the real world, however, that motto translates to something like “private user data is money.”...
Ex-Sega boss Tom Kalinske rattles off the lessons from decades of brand mastery
Tom Kalinske fought the console wars against Nintendo.