How Pocket Gems is saving 50% of the creative testing budget with automation
Lower cost, greater scale, better efficiency — this is the promise of automation for mobile game marketers. To discuss the power of automation, and...
How top game developers diversify their marketing strategy in a competitive landscape
This article is part of a Gaming Insights series paid for by Facebook. We spoke with executives from mobile game developers Kabam, Wildlife Studios,...
AppLovin acquires Machine Zone, doubles down on mobile games
AppLovin will acquire Machine Zone, the maker of Game of War: Fire Age and Mobile Strike, as it doubles down on mobile games. The...
How developers are squeezing opportunity from mobile gaming
On this week’s How Games Make Money, host Jeff Grubb talks with Idil Canal, the general manager of Max at AppLovin. She oversees a...
AppLovin invests in Sweet Escapes mobile game developer Redemption Games
AppLovin, a mobile marketing company that also owns a game studio, has made an investment in Sweet Escapes mobile game developer Redemption Games. Terms...
Unwrapping the secrets of seasonal content
The holiday season is imminent, and it’s another marker in the year where retailers, service providers, and other industries tailor their offerings to fit...
Ironsource: Predictions for 2019 on 5G, hyper casual games, and adtech
IronSource has a broad view of what is happening in mobile user acquisition, brand advertising, games, adtech, and even 5G technology. And that’s why...
‘Hypercasual’ is mobile gaming’s new dominant force
In previous articles, we’ve defined the rise of the hyper-casual gaming genre and discussed its massive growth, and we’ve recently seen the resurgence of...
Casual Connect Indie Prize goes to Super Gravity Ball
Casual Connect Europe’s best-in-show audience prize went to Super Gravity Ball by American developer Upside Down Bird. The Indie Prize is an international scholarship program...
Partnership is the key to propelling an indie game dev to global success
It often takes a partnership to make a good thing great. For our company, a creator of mobile games, collaborating with a savvy marketing...