Yogeeta Chainani is CEO of Swaarm.
Yogeeta Chainani is CEO of Swaarm.
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Swaarm focuses on privacy-enabled user acquisition for mobile games

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

Usually, privacy and advertising don’t go well together. The more you know about someone, the better you can target ads at them.

But Swaarm saw the writing on the wall when Apple proposed privacy restrictions for third-party ads in mid-2020 and then implemented the change in the spring of 2021. And so it came up with privacy-enabled user acquisition technologies. That is one reason Swaarm, which was founded in October 2020 after the changes were announced, was able to get a seven-figure round of funding this summer.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.