SuperData Research: Games will lead the growth of entertainment

As traditional entertainment struggles to find its place in a new digital world, video games prosper and have evolved into a mainstream form of entertainment. Joost van Dreunen, CEO of analyst firm SuperData Research, talked the rise of games in the context of the larger media and entertainment industry growth in a talk at GamesBeat Summit 2018. While games are growing, they’re also changing and remain unpredictable as well.

While gaming has grown, traditional industries like toys have faltered, van Dreunen said. The toy business is hobbled by long production, development, and marketing cycles, with massive spending on inventory. Toy makers have been unable to jump on hot trends, such as the recent craze for fidget spinners thanks to viral growth on social media.