Gaming has been strong so far in 2020.
Gaming has been strong so far in 2020.
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SuperData: Black Friday and Cyber Monday digital game sales fell 10% to $3.9 billion

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Digital games earned $3.9 billion worldwide between Black Friday and Cyber Monday, said market researcher SuperData. That represented a 10% decline from a year ago and it suggests even games aren’t immune from changing consumer habits during the pandemic.

Changes in consumer buying patterns led to a drop in Black Friday and Cyber Monday digital game revenue in 2020. Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation consoles and the growing popularity of subscription services diminished the importance of the holiday weekend as a main revenue driver, said SuperData.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.