Supercell invested in Love & Pies maker Trailmix.
Supercell has acquired a majority stake in Love & Pies maker Trailmix.
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Supercell acquires majority of Love & Pies maker Trailmix and invests $60M more

Supercell has acquired a majority stake in Trailmix, the maker of the Love & Pies mobile game, and it plans to invest a further $60 million to supercharge its growth.

The move is a step up in the investment strategy for Supercell, which generates billions in revenue from games such as Clash of Clans, Clash Royale, Hay Day, Boom Beach, and Brawl Stars. While Supercell itself has stayed relatively small, it has invested in a variety of startups in the past few years. The amount of the investment wasn’t disclosed, but the $60 million figure shows Supercell is willing to invest a lot in Trailmix.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.