Super Evil Megacorp enlists Twitch livestream broadcasters to popularize Vainglory

Game companies used to invite powerful game journalists for a big game launch. But on Wednesday, Super Evil Megacorp rounded up many of its favorite Twitch broadcasters for the formal launch of its mobile multiplayer online battle arena (MOBA) game Vainglory.

The event took place at the headquarters of gameplay livestreaming firm Twitch, and it was the beginning of a 24-hour livestream celebrating the game, which built an audience of 1.5 million monthly active users during its eight-month beta period. The event says a lot about the new world of game marketing, where reaching the right influencers on video platforms is the way to make a game more popular. And today’s influencers are on Twitch, which is why Amazon paid $970 million for it last year.