Subway Surfers studio preps Blades of Brim to enter ultracompetitive endless runner battle

Sybo‘s Subway Surfers endless runner mobile game has more than 700 million times. Now the company is hoping for the same magic with its next endless runner, Blades of Brim, which launches today exclusively on iOS.

Blades of Brim is another entry that brings fast-paced combat and a new crew of runners and fantasy universe to the genre. It’s a crowded market, one that Temple Run kick-started in 2011. It now has tons of competitors. It’s so fierce that not even Zynga could crack into the market with its Warner Bros.-licensed Looney Tunes Dash. But Sybo has been one of the winners, as Subway Surfers has had 62 billion play sessions with 75 billion miles run. It was the second most downloaded game in 2014.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.