Subway Surfers announces Veggie Hunt event to promote meat-free meals

Sybo, the creator of Subway Surfers, today announced a new limited time event for the popular mobile title: Veggie Hunt. Created to support Playing for the Planet Alliance’s Green Game Jam 2024, Veggie Hunt encourages players to eat more vegetable-based meals and, by extension, improve the planet. The event launches on August 26.

Veggie Hunt switches up Subway Surfers’ traditional gameplay by having players collect sandwich ingredients such as tomatoes, lettuce and avocadoes while they’re running. Once they complete their meat-free sandwich, they unlock new character Billy Bean. The game will also offer facts to players on how their food impacts the environment. Sybo also encourages players to share their real meat-free meals on social media, with the promise of unlocking more in-game rewards for everyone if they do.